Fetch our latest special offers!
  • Picky eater approved 👍🏻

    Tested, approved and loved among the fussiest pups

  • allergy free hypoallergenic grain free dog food

    Gentle on digestion

    Grain free dog food - gently cooked in our kitchen at 180° to be super easy to digest, protect protein and give the best flavour

  • Always fresh

    Minimum 26% fresh meat and fish - never any low grade 'meat meal'

  • ★★★★★

    “Excellent every time, customer service is great and our dog loves the food. Fully recommend!”

    Luke from Wimbledon
  • ★★★★★

    “We have a very sensitive dog and this is the only food she can tolerate”

    Tracey from Notting Hill
  • ★★★★★

    “Dogs love it! Will not be feeding them anything else now!”

    Diane from Epsom
  • ★★★★★

    “After trying several foods for my French Bulldog. This food is by far the best for him. It has improved his stools and his windy probs!!”

    Hollie from Kensington
  • ★★★★★

    “Dogs love it so so so much”

    Lisa from Oxfordshire
  • ★★★★★

    “Puppy loves his new food!! Speedy delivery as well, thank you!”

    Victroia from Burton-On-Trent

Grain free dog food

A collection of thoughtfully-cooked dog food to make every bowlful the best yet. We've fed over 2 million meals and guarantee 100% happiness—if your pup isn't absolutely in love, we'll do whatever it takes to make it right.
  • Salmon, Trout, Sweet Potato & Asparagus Adult Grain Free Dog Food
    Salmon, Trout, Sweet Potato & Asparagus Adult Grain Free Dog Food
    Salmon, Trout, Sweet Potato & Asparagus Adult Grain Free Dog Food
    Salmon, Trout, Sweet Potato & Asparagus Adult Grain Free Dog Food

    Salmon, Trout, Sweet Potato & Asparagus Adult Grain Free Dog Food

    £41.95
    Regular price
    Unit price per
  • Grain Free Turkey, Sweet Potato & Cranberry Adult Dog Food
    Grain Free Turkey, Sweet Potato & Cranberry Adult Dog Food
    Grain Free Turkey, Sweet Potato & Cranberry Adult Dog Food
    Grain Free Turkey, Sweet Potato & Cranberry Adult Dog Food

    Grain Free Turkey, Sweet Potato & Cranberry Adult Dog Food

    £41.95
    Regular price
    Unit price per
  • Grain Free Lamb, Sweet Potato & Mint Adult Dog Food
    Grain Free Lamb, Sweet Potato & Mint Adult Dog Food
    Grain Free Lamb, Sweet Potato & Mint Adult Dog Food
    Grain Free Lamb, Sweet Potato & Mint Adult Dog Food

    Grain Free Lamb, Sweet Potato & Mint Adult Dog Food

    £44.95
    Regular price
    Unit price per
  • Pork, Sweet Potato & Apple Adult Grain Free Dog Food
    Pork, Sweet Potato & Apple Adult Grain Free Dog Food
    Pork, Sweet Potato & Apple Adult Grain Free Dog Food
    Pork, Sweet Potato & Apple Adult Grain Free Dog Food

    Pork, Sweet Potato & Apple Adult Grain Free Dog Food

    £43.95
    Regular price
    Unit price per

FAQ

If you need help with anything please get in touch

Our pet food stands out because:

  • Freshly Prepared Meats: We use freshly prepared meats, ensuring top-quality protein sources.
  • Useful & Nutrient-Rich Ingredients: No cheap fillers like grains; all ingredients are useful for dogs and rich in essential nutrients.
  • Real Meat, Not Meal: We use real meat, not "meat meal," for a real wholesome and delicious meal.
  • Grain-Free Formulas: Our recipes are grain-free, catering to pets with specific dietary needs.
  • No Artificial Additives: We avoid artificial colors, preservatives, and additives for a natural, nourishing diet.
  • Transparency: We're transparent about ingredient sourcing, ensuring you know what goes into every bag.

Our pet food is designed to assist pets with allergies through the following features:

  • Limited Ingredient Formulas: We offer options with a simplified range of ingredients to minimise potential allergens.
  • Novel Proteins: We have a wide range of recipes that use novel meat types – this will often relieve pet's of their allergies.
  • Hypoallergenic Ingredients: Thoughtfully selected hypoallergenic ingredients reduce the likelihood of triggering allergies.
  • Grain-Free Options: Many pet allergies are associated with grains; our grain-free formulas provide an alternative for sensitive pets.
  • No Artificial Additives: We exclude artificial colours, preservatives, and additives that can exacerbate allergy symptoms.
  • Real Meat Sources: Our emphasis on real meats, not "meat meal," reduces the risk of allergic reactions to unknown or lower-quality protein sources.

Our pet food prioritizes simplicity, hypoallergenic ingredients, and avoidance of common allergens to support pets with allergies, offering a safe and nutritious option for their specific needs.

We meticulously source our ingredients to ensure the highest quality:

  • Local and Free Range Suppliers: We prioritise local suppliers with a reputation for quality and ethical practices.
  • British Farms: Whenever possible, we source ingredients from British farms, supporting local agriculture.

By maintaining strict sourcing standards and fostering relationships with trusted suppliers, we guarantee that the ingredients in our pet food meet the highest quality and ethical standards.

Developing a personalised feeding plan requires taking into account various factors specific to your pet. For accurate and tailored advice, please reach out to our customer support team. They will gather specific details about your pet's age, weight, breed, health condition, and dietary preferences. This personalised approach enables us to provide the most suitable and precise feeding recommendations for your pets. Contact us and our team will be delighted to assist you in creating a plan that meets your pet's specific needs.

For a smooth transition, gradually introduce our food alongside your pet's current diet over a week or two. Start by mixing small amounts, increasing our food while decreasing the old brand. Extend the transition if your pet has a particularly sensitive stomach.

Yes, we do offer samples. Please get in touch with us, and our team will be happy to assist you.